The first audio logo we ever learned was the alphabet song. Our ability to recall messages associated with music started at a very young age. Scientifically, it was proven to be more effective than spoken words. So effective, that adults…
Summer is the time to advertise. Why? The level of exposure is off the charts! The hours of radio listens during a road trip. The billboards you pass by. Thousands of Google searches to find beach clothes that fit. Banner…
Podcast advertising provides an opportunity to reach a highly engaged and growing audience. It's time to invest in ads people actually enjoy. There are 383.7 million podcast listeners globally. It is predicted that by the end of 2022. there will be…
With short-form videos becoming an algorithm priority, it’s time for marketers to integrate it into their strategy. Have you ever fallen into the rabbit hole of your TikTok feed? You scroll and scroll through dozens of videos until you realize…
“May I speak to a manger?” Did that question bring chills down your spine? That’s because what follows can either make or break the experience of a customer. Give them an online platform and it can make or break the…
In 2018, Snapchat’s stock fell to a mere $6 per share. They failed to deliver on promises to Wall Street, as well as a failed redesign, and lack of compatibility with Android devices. 20 executives left the company since its…
Becoming popular during the first lockdown of the Covid-19 pandemic in the summer of 2020, TikTok has become a cultural phenomenon. Consisting of a 300% growth from Q4 2019 to Q4 2020, TikTok has over 100 million monthly active users,…
Instagram’s algorithm (the order in which they show your posts to your followers) is constantly changing. The goal of this algorithm is to show the most relevant posts to users based on a variety of factors. Instagram's features, Feed, Reels,…
How businesses prepare for online holiday shoppers is key! It’s almost that time of year again. Ensuring your e-commerce business is ready for the busy season is top of mind. Holidays are just around the corner, and buyers will be…
What Is a Hashtag? It all began in 2007. Originally known as the pound symbol on a keyboard, the hashtag was first introduced on Twitter. Chris Messina went to Twitter headquarters with an idea to group tweets together in a…