Written by Kelly Kiely, Creative & Digital Marketing Specialist If 2020 taught us anything, it’s to expect the unexpected. Predicting the future feels particularly intimidating after the year we just had. But, there are marketing trends underway we anticipate will…
Written by Kelly Kiely, Creative & Digital Marketing Specialist The 2020 holiday season is sure to be one we’ll never forget. Consumer behavior will be vastly different this year because of COVID-19. Let’s dive into how your company can adapt…
Written by Kelly Kiely, Creative & Digital Marketing Specialist In 2019, Hootsuite and We Are Social discovered the average internet user spends over 6 hours and 42 minutes online each day. With over 4.54 billion internet users and 3.80 billion…
Omnichannel marketing is an extravagant way to reach new as well as already existing customers. Omnichannel marketing is a sales approach that allows companies to advertise to consumers through multiple channels. This helps to make the user experience as seamless…
Written by Kelly Kiely, Creative & Digital Marketing Specialist It’s one of the oldest marketing strategies in the book: give people something for free now with the goal of driving sales later. Free sample marketing has been around for over…
Contests are important and should be a part of your marketing strategy. They are great ways to improve your following count on social media, engage your audience and collect data on your customers. Here are some reasons why contests might…
Marketing is ever-changing and so is the digital landscape. New digital trends are important to know about when creating your marketing campaign. Make sure that your marketing plans are innovative and competitive in today’s digital landscape. We live in a…
Influencer marketing has been gaining popularity over the last few years. But what is influencer marketing and how can you use it to help grow your business? Influencer marketing is a form of word-of-mouth marketing using key leaders to spread…
Currently, our world is changing at a rapid pace and our "new normal" can be difficult to navigate for marketers. More people are cooped up in their homes while social distancing and scrolling their news feed. During COVID-19 the amount…
TikTok is the hot new mobile app that millions of people across the world are obsessed with. No wonder advertisers are fawning over it just as much as the users are. But is TikTok really worth the money to your…