What does SEO mean? SEO other known as “search engine optimization” is the ranking of a web page in a search engine. When people search for products, search engines display content related to your business. 93% of online interactions start…
The most important aspect of advertising for any business is to know your customers. Getting your message out on the right platform is vital in building your brand and drawing in new clients. The main question is, what platform makes…
With more and more states voting in favor of legalizing cannabis, it’s no surprise that cannabis has become the fastest-growing industry in the United States since 2015. In 2021 alone, the legal cannabis industry is expected to add $92 billion to the US economy. The industry, however, remains far behind its mainstream counterparts in terms of utilizing advertising channels to get their message out. It’s about time we change all that and start utilizing the proper marketing tools available in 2021 to make cannabis advertising for your business easy.
Written by Kelly Kiely, Creative & Digital Marketing Specialist When it comes to advertising on social media, there are a few different options for businesses to choose from. If you’re new to the social media marketing world, one of the…
Written by Kelly Kiely, Creative & Digital Marketing Specialist If 2020 taught us anything, it’s to expect the unexpected. Predicting the future feels particularly intimidating after the year we just had. But, there are marketing trends underway we anticipate will…
Written by Kelly Kiely, Creative & Digital Marketing Specialist The 2020 holiday season is sure to be one we’ll never forget. Consumer behavior will be vastly different this year because of COVID-19. Let’s dive into how your company can adapt…
Written by Kelly Kiely, Creative & Digital Marketing Specialist In 2019, Hootsuite and We Are Social discovered the average internet user spends over 6 hours and 42 minutes online each day. With over 4.54 billion internet users and 3.80 billion…
Omnichannel marketing is an extravagant way to reach new as well as already existing customers. Omnichannel marketing is a sales approach that allows companies to advertise to consumers through multiple channels. This helps to make the user experience as seamless…
Written by Kelly Kiely, Creative & Digital Marketing Specialist It’s one of the oldest marketing strategies in the book: give people something for free now with the goal of driving sales later. Free sample marketing has been around for over…
Contests are important and should be a part of your marketing strategy. They are great ways to improve your following count on social media, engage your audience and collect data on your customers. Here are some reasons why contests might…
