With ad spending expected to overtake pre-pandemic levels in 2023 and the ever-changing scope of…
At Access to Media, we know the difference between a political advertising campaign and a winning political advertising campaign.
For many candidates, finding new ways to set themselves apart from the competition and still land on top can be a daunting task. Bring the word “digital” into the picture and it can become beyond overwhelming.
“Where do I even start?”
“I don’t even have a website.”
“How do I get myself in front of the voters I need?”
Breathe. Take a step back. We’ll show you the tools you need to create a killer campaign that will double your chances of winning!
1.) A Winning Campaign Strategy
Before kickstarting your political advertising campaign, it’s important to develop a winning strategy. But what’s your definition of winning? What’s your definition of success? How will you know when you’ve hit your goal?
If you’re looking to increase more visits to your website, maybe you need a traffic ad campaign. Want to see more clicks on that donation button? A conversions campaign might be the route for you. Or maybe you’re looking to spread your message across different media platforms.
Establishing what your campaign needs at the beginning will help determine the right strategy for you. With our team’s expertise, we can help you strategize the most effective political advertising campaign to put you ahead of the competition.
2.) Engage Targeted Voters
Now that you’ve established your goals, it’s time to figure out your target market.
Whether it’s a certain political party, demographic, or issue you cover, it’s good to consider the type of people you want to engage. Once you figure out who your priority voters are, it makes it easier to determine the platforms you want to use to get their attention.
With highly-targeted keywords and custom-built audiences, we can help you reach the voters you need to win. Targeted advertising helps determine your audience’s behaviors and interests. It helps you know what your ideal voter is looking for before they even have the chance to ask.
Whether it’s in front of their tv screens or down on their phones, we utilize several resources to identify the best way to engage your voters.
3.) Connect Locally & Nationally
In any election, every vote counts…everywhere.
Aside from knowing who your audience is, the next question is where. Maybe you’ve only secured voters in one city, or one state. Maybe a certain region needs more convincing.
When it comes to getting votes it’s important to know where your supporters reside. If you don’t know the answer to that question, a broader regional target might be the path for you.
Whether it’s a local election, across the state, or across the map, we’re prepared to give you the boost you need to reach your desired audience. We’ll also help you determine what areas you work best in and where there are opportunities for you to grow and connect.
We’ll help voters see you before they even have a chance to look!
4.) Establish Your Political Authority
Now that you’ve settled the basics of your campaign, it’s time to consider the most important part of political advertising—your message.
A winning political campaign requires a candidate with a superior online presence. A strong message. A strong tenacity to make your campaign stand out from the rest. This can be done by sharing your story, doubling down on your goal, or deciding what makes you different from the other candidates.
Sharing your story helps appeal to your audience as it gives you a personal edge and promotes authenticity. Highlighting the issues that you care about can draw the attention of voters who agree. Separating yourself from your competition, both in your advertising and messaging, gives voters a chance to recognize you.
Become the dark horse of your race with the digital and media tools to win this election.
5.) Your Message Across Channels
After solidifying your message, it’s time to pick the platform that’s right for you. Ideally the goal is to get your message across as many channels as possible.
If you prefer to stick to traditional methods, we can get your ad on daily or weekly newspapers. Want your message to be a part of your voter’s daily routine? Get your message across on their favorite radio station, podcast, or nightly news channel.
Looking to improve your digital presence? Our team of savvy negotiators have worked with the top digital content providers to place digital advertising. This includes platforms such as Facebook, Google, Bing, Programmatic, and more.
Interested in something more out of the box… or should we say out-of-home? We offer everything from billboards to grocery cart advertising.
Whichever method you choose, the ultimate goal is to get you in front of as many voters as possible.
6.) Campaign Performance Insights
After launching your political ad campaign, it’s important to keep track of the progress you’ve made.
Our team offers detailed weekly reporting through post logs and data analytics throughout your campaign. We also offer recommendations on how to improve your campaign to achieve best results.
Consistently keeping track of your political ad campaign’s performance creates awareness of your success. In turn, it ultimately determines what type of audience, location, and advertising approach works best for you.
Whether you are a candidate looking to spread your message locally or globally, trust Access to Media to help you gain the public recognition you need to win!