With ad spending expected to overtake pre-pandemic levels in 2023 and the ever-changing scope of…
As the month comes to a close we’d like to shout out some of the most creative campaigns throughout the month that aimed to highlight and uplift women and their contributions to their communities!
They have taken it upon themselves to collect print ads & posters that have historically objectified women. Then grinding the collected prints into worm food, using the worm food to make fertilizer and using the fertilizer to grow hops. Once the hops are ripe Miller Lite is giving the hops to women brewers—who have long been critical to the industry—to brew more beer.
It seems like a long process but its worth the cause!
Ilana Glazer, producer, comedian and actor introduces the campaign and explains the concept in the video below:
Elizabeth Hitch, senior director of marketing for Miller Lite explained, “This Women’s History Month, Miller Lite wanted to recognize that without women, there would be no beer. To honor this, we wanted to acknowledge the missteps in representation of women in beer advertising by cleaning up not just our $#!T, but the whole industry’s $#!T while benefiting the future of women and beer.”
The Flagship Google brand got the ball rolling with a site-wide spotlight on groundbreaking women in all industries. While YouTube started on International Women’s Day, where they put the spotlight on a collection of women creators across industries, from gaming to fitness to film. Google TV used the entire month of March to commemorate “31 Days of Women” by featuring one title with an inspiring female character per day on its home screen. Showcased on Google Play was a feature of apps, games and books alongside editorial articles that explore female leadership. Ending their Women’s History Month campaign by relaunching on Google Arts & Culture. They created a Women in Culture hub that had a new virtual gallery which included over 60 new stories on untold women’s history.
We love how Googles objective is to educate others on the many way’s women contribute to the workforce!
The campaigns initiative is to highlight and overcome the persistent gender gap in music – less than 3% of popular songs over the past ten years were produced by women. By highlighting the deficit, the campaign aims to address the barriers that are causing it, and secure more opportunities for women and non-binary music producers.
CEO of Bose, Lila Snyder said “like music producers, Bose shares a passion for creating amazing audio experiences for people to enjoy. This is why we’re driven to add our voice to the conversation and bring attention to the issue. We want to shine a light on the amazing women and non-binary talent who haven’t been noticed and create more opportunities for them to get into the studio and craft music for the world to hear.” Below is a 60 second clip of the campaign that was also aired on the Billboard Women in Music Award:
Diversifying the creators of music production will create “different, richer, all encompassing” (Snyder) sounds for all to enjoy. Now this is a mission we can support!
We understand that creating digital campaigns for a cause can be overwhelming, and identifying key indicators and audience reach can be time consuming. At Access To Media, we take the guess work out of what works best. Contact us today and we’ll help you get started!