Increasing leads and decreasing costs.
Centura College’s goal over the 5.5 month period was to see an increase in leads while decreasing the cost per acquisition. Before Access to Media optimized the campaign Centura received 66 leads, .71% Click-Through-Rate, and a .78% Conversion Rate.
How does it work?
Access to Media created separate campaigns for each college program. This way we could target users that would be interested in that particular field. We targeted Facebook & Instagram user ads based on demographics and interests.
Conclusion
After Access to Media optimized the campaigns, we collected a 485% increase in leads, 130% increase in clicks, 22.5% increase in Click Thru Rate, and 138% decrease in cost per acquisition. With such a decrease in cost per acquisition their budget was able to go further and collect more leads from users.