To increase the quality and quantity of leads to the Aviation Institute of Maintenance, Access to Media implemented video ads alongside static ads in order to utilize Facebook’s Lead Generation platform. This was a staple platform in the process of collecting more information from potential applicants.
How does it work?
Access to Media created separate campaigns for each college program. This way we could target users that would be interested in that particular field. We targeted Facebook & Instagram user ads based on demographics and interests.
Our team at Access to Media had created Facebook Lead Generation forms that were easy for users to fill out and submit. Our team had analyzed what types of advertisements collected the most leads as well as answer the question of “why?” so we could continue to make new and effective content for future use.
Once we implemented new video ads that were engaging ad informative, in just one month we increased the number of leads by 100! We also received a 5% increase in click through rate, 5% decrease in cost per acquisition, and a 12.5% increase in the conversion rate.