Marketing is ever-changing and so is the digital landscape. New digital trends are important to know about when creating your marketing campaign. Make sure that your marketing plans are innovative and competitive in today’s digital landscape. We live in a time where consumer interests and behaviors are ever-changing and hard to predict, so here are five digital trends for 2020 that will help your business adapt, survive, and thrive.
Chatbots are AI-based technology that is easy to implement on sites such as Facebook or your website. These bots use instant messaging to chat in real-time with your customers. These chatbots can ask customers questions and help redirect them to where on your website they need to go. It is predicted that chatbots will power 85% of customer service by the end of 2020. These bots help your business by answering common questions, redirecting traffic to the correct webpage, and help collect lead forms.
Personalized content such as emails is very important to consumers. People do not want to spend countless hours trying to find products that they want and things to relate to them. 90% of consumers claim they find personalization appealing. An example of effective personalization in marketing is Netflix emails that recommend new movies and tv shows based on videos that they have already watched.
72% of businesses say that video has improved their conversion rate. Videos are easy to share across multiple platforms and it’s easy for consumers to digest. Video is easily entertaining and engaging and can get your point across within 30 seconds. According to HubSpot, 97% of marketers claim that videos help customers understand products. Videos are the most popular way that consumers learn about new products or services.
This is a word-of-mouth type of marketing that focuses on key leaders to spread your brand message. Influencers can be well-known celebrities or Instagram, YouTube, and Tik Tok personalities. Influencers are pros when it comes to making content that tells a story. 58% of people have bought a new product in the past six months because of an influencer’s recommendation. Influencers are relatable with their audience and their audience trusts when influencers recommend certain products are services.
Social media is where many consumers find products and now Instagram has made it easier for brands to sell their products directly through the platform with Instagram Checkout. One hurdle that may cause brands to lose conversions are users having to switch apps to go to a website. Instagram fixed this issue by having consumers be able to check out without ever leaving the app. Instagram currently has over 1 billion users! E-commerce brands are able to make shoppable ads that are interactive and allow consumers to purchase their products with just a few clicks.
Here at Access To Media we are fully equipped to help you with all of your marketing needs, including everything mentioned above. Check out our website today to see what we offer and how we can help your business grow to it’s fullest potential and more!