Several factors are considered when approaching a client’s plan. These factors include, budget, KPIs, geography, demographics, consumer behavior, media distribution type, market conditions and industry. We utilize several resources to identify the correct vendor for our clients. We then acquire information directly from the vendor and verify key data points with our resources to ensure there are no incongruities. Our team can create a recommended plan, by negotiating rates as well as procuring added value with options to fit any budget or goal.