Podcast advertising provides an opportunity to reach a highly engaged and growing audience. It's time to invest in ads people actually enjoy. There are 383.7 million podcast listeners globally. It is predicted that by the end of 2022. there will be…
With short-form videos becoming an algorithm priority, it’s time for marketers to integrate it into their strategy. Have you ever fallen into the rabbit hole of your TikTok feed? You scroll and scroll through dozens of videos until you realize…
“May I speak to a manger?” Did that question bring chills down your spine? That’s because what follows can either make or break the experience of a customer. Give them an online platform and it can make or break the…
What Is a Hashtag? It all began in 2007. Originally known as the pound symbol on a keyboard, the hashtag was first introduced on Twitter. Chris Messina went to Twitter headquarters with an idea to group tweets together in a…
What does SEO mean? SEO other known as “search engine optimization” is the ranking of a web page in a search engine. When people search for products, search engines display content related to your business. 93% of online interactions start…
The most important aspect of advertising for any business is to know your customers. Getting your message out on the right platform is vital in building your brand and drawing in new clients. The main question is, what platform makes…
Written by Kelly Kiely, Creative & Digital Marketing Specialist It’s one of the oldest marketing strategies in the book: give people something for free now with the goal of driving sales later. Free sample marketing has been around for over…
Influencer marketing has been gaining popularity over the last few years. But what is influencer marketing and how can you use it to help grow your business? Influencer marketing is a form of word-of-mouth marketing using key leaders to spread…