With short-form videos becoming an algorithm priority, it’s time for marketers to integrate it into their strategy. Have you ever fallen into the rabbit hole of your TikTok feed? You scroll and scroll through dozens of videos until you realize…
What Is a Hashtag? It all began in 2007. Originally known as the pound symbol on a keyboard, the hashtag was first introduced on Twitter. Chris Messina went to Twitter headquarters with an idea to group tweets together in a…
Written by Kelly Kiely, Creative & Digital Marketing Specialist It’s one of the oldest marketing strategies in the book: give people something for free now with the goal of driving sales later. Free sample marketing has been around for over…
Influencer marketing has been gaining popularity over the last few years. But what is influencer marketing and how can you use it to help grow your business? Influencer marketing is a form of word-of-mouth marketing using key leaders to spread…