With ad spending expected to overtake pre-pandemic levels in 2023 and the ever-changing scope of technology that affects all things digital marketing, here are 3 trends to look out for and invest in within the next 2 years. Video Advertising…
As the first month of 2023 comes to an end, businesses and people alike have made progress towards their goals. Whether you had a successful January marketing campaign or completed your fifth week at the gym, there’s plenty of reasons…
With inflation being the top concern this holiday season, businesses should approach their marketing with the customer in mind. Prices are rising and you can’t blame Ebenezer Scrooge this year. Not only will families be trimming the tree, but they…
Nostalgia marketing is your favorite comfort food on a cold, rainy day. It’s the reason Jamie Lee Curtis just came out with a Halloween movie…again. It’s what makes you ask yourself, “Why am I mourning the death of a Choco…
YouTube now has a podcasts page. That’s right. You heard us! Now you can see us too! Get it? After hiring a podcast executive, offering podcasters up to $300k to create videos, and partnering with NPR to bring on 20…
Podcast advertising provides an opportunity to reach a highly engaged and growing audience. It's time to invest in ads people actually enjoy. There are 383.7 million podcast listeners globally. It is predicted that by the end of 2022. there will be…
With short-form videos becoming an algorithm priority, it’s time for marketers to integrate it into their strategy. Have you ever fallen into the rabbit hole of your TikTok feed? You scroll and scroll through dozens of videos until you realize…
“May I speak to a manger?” Did that question bring chills down your spine? That’s because what follows can either make or break the experience of a customer. Give them an online platform and it can make or break the…
What Is a Hashtag? It all began in 2007. Originally known as the pound symbol on a keyboard, the hashtag was first introduced on Twitter. Chris Messina went to Twitter headquarters with an idea to group tweets together in a…
Written by Kelly Kiely, Creative & Digital Marketing Specialist If 2020 taught us anything, it’s to expect the unexpected. Predicting the future feels particularly intimidating after the year we just had. But, there are marketing trends underway we anticipate will…
