Top 3 Creative Valentine Ads We Saw in 2023
In advertising, there’s more than one way to say “I love you” – and Valentine’s Day is the time to do it. Creativity is key when it comes to a good ad campaign and we found brands that really stood…
4 Digital Trends to Expect in 2023
As the first month of 2023 comes to an end, businesses and people alike have made progress towards their goals. Whether you had a successful January marketing campaign or completed your fifth week at the gym, there’s plenty of reasons…
Nostalgia in Marketing – 3 Reasons Why It Works
Nostalgia marketing is your favorite comfort food on a cold, rainy day. It’s the reason Jamie Lee Curtis just came out with a Halloween movie…again. It’s what makes you ask yourself, “Why am I mourning the death of a Choco…
Audio Logos — Make Your Brand Memorable
The first audio logo we ever learned was the alphabet song. Our ability to recall messages associated with music started at a very young age. Scientifically, it was proven to be more effective than spoken words. So effective, that adults…
5 Summer Ads That Make Marketers Go ‘Shell Yeah!’
Summer is the time to advertise. Why? The level of exposure is off the charts! The hours of radio listens during a road trip. The billboards you pass by. Thousands of Google searches to find beach clothes that fit. Banner…
Reel Talk – How Short-Form Videos Contribute to Your Success Story
With short-form videos becoming an algorithm priority, it’s time for marketers to integrate it into their strategy. Have you ever fallen into the rabbit hole of your TikTok feed? You scroll and scroll through dozens of videos until you realize…
UGC – The Digital Gift That Keeps on Giving
“May I speak to a manger?” Did that question bring chills down your spine? That’s because what follows can either make or break the experience of a customer. Give them an online platform and it can make or break the…
When Is It Best To Use a #hashtag?
What Is a Hashtag? It all began in 2007. Originally known as the pound symbol on a keyboard, the hashtag was first introduced on Twitter. Chris Messina went to Twitter headquarters with an idea to group tweets together in a…
Choosing the Advertising Strategy That is the Best Fit for Your Business in 2021
The most important aspect of advertising for any business is to know your customers. Getting your message out on the right platform is vital in building your brand and drawing in new clients. The main question is, what platform makes…
Holiday Marketing For A Very COVID-19 Christmas
Written by Kelly Kiely, Creative & Digital Marketing Specialist The 2020 holiday season is sure to be one we’ll never forget. Consumer behavior will be vastly different this year because of COVID-19. Let’s dive into how your company can adapt…