With ad spending expected to overtake pre-pandemic levels in 2023 and the ever-changing scope of technology that affects all things digital marketing, here are 3 trends to look out for and invest in within the next 2 years. Video Advertising…
In advertising, there’s more than one way to say “I love you” – and Valentine’s Day is the time to do it. Creativity is key when it comes to a good ad campaign and we found brands that really stood…
As the first month of 2023 comes to an end, businesses and people alike have made progress towards their goals. Whether you had a successful January marketing campaign or completed your fifth week at the gym, there’s plenty of reasons…
Nostalgia marketing is your favorite comfort food on a cold, rainy day. It’s the reason Jamie Lee Curtis just came out with a Halloween movie…again. It’s what makes you ask yourself, “Why am I mourning the death of a Choco…
The first audio logo we ever learned was the alphabet song. Our ability to recall messages associated with music started at a very young age. Scientifically, it was proven to be more effective than spoken words. So effective, that adults…
Summer is the time to advertise. Why? The level of exposure is off the charts! The hours of radio listens during a road trip. The billboards you pass by. Thousands of Google searches to find beach clothes that fit. Banner…
With short-form videos becoming an algorithm priority, it’s time for marketers to integrate it into their strategy. Have you ever fallen into the rabbit hole of your TikTok feed? You scroll and scroll through dozens of videos until you realize…
“May I speak to a manger?” Did that question bring chills down your spine? That’s because what follows can either make or break the experience of a customer. Give them an online platform and it can make or break the…
What Is a Hashtag? It all began in 2007. Originally known as the pound symbol on a keyboard, the hashtag was first introduced on Twitter. Chris Messina went to Twitter headquarters with an idea to group tweets together in a…
The most important aspect of advertising for any business is to know your customers. Getting your message out on the right platform is vital in building your brand and drawing in new clients. The main question is, what platform makes…
