The most important aspect of advertising for any business is to know your customers. Getting your message out on the right platform is vital in building your brand and drawing in new clients. The main question is, what platform makes…
Written by Kelly Kiely, Creative & Digital Marketing Specialist The 2020 holiday season is sure to be one we’ll never forget. Consumer behavior will be vastly different this year because of COVID-19. Let’s dive into how your company can adapt…
Omnichannel marketing is an extravagant way to reach new as well as already existing customers. Omnichannel marketing is a sales approach that allows companies to advertise to consumers through multiple channels. This helps to make the user experience as seamless…
Contests are important and should be a part of your marketing strategy. They are great ways to improve your following count on social media, engage your audience and collect data on your customers. Here are some reasons why contests might…
Marketing is ever-changing and so is the digital landscape. New digital trends are important to know about when creating your marketing campaign. Make sure that your marketing plans are innovative and competitive in today’s digital landscape. We live in a…
Currently, our world is changing at a rapid pace and our "new normal" can be difficult to navigate for marketers. More people are cooped up in their homes while social distancing and scrolling their news feed. During COVID-19 the amount…