With short-form videos becoming an algorithm priority, it’s time for marketers to integrate it into…
Advertising on TikTok
TikTok is the hot new mobile app that millions of people across the world are obsessed with. No wonder advertisers are fawning over it just as much as the users are. But is TikTok really worth the money to your business?
The newly famous application has proven to integrate in-feed advertisements just as much as any other platform. What makes them stand out the most, though, is how the ads are implemented using what is called “native advertisements.” Native advertisements are paid ads that match the look, feel, and function of the platform they are being displayed on. In TikTok’s case, these ads resemble any other fifteen to sixty-second video that you would happen upon while scrolling. There are no interruptions to the videos being viewed.
So what does this mean for you advertisers? TikTok is an incredible way to reach millions in whatever market you are looking to reach. The types of ad formats they have currently available are videos at the moment. However, given the format of the app and what the users expect from using it, this is the most effective form of advertisement. The leading demographic of TikTok (according to Marketing Charts) are men and women between the ages of 18 to 24. Yes, this is a younger demographic, but the older demographics are also well aware of the application and are known to use it just as much as the leading.
According to TikTok the minimum budget to host your ads on the platform starts at a $500 budget at the campaign level and a $50 at the ad group level, to ensure that your ad has a significant budget to spend. TikTok also has two types of budget capstones which are daily and all time. This gives us the ability to control your budget and ad delivery for you, to ensure that we will never spend more than your budget.
For a social media platform that has risen to fame rather quickly, they are certainly maintaining it very well. People across the world can’t get enough of the trends, comedy, artistic aspects, and even advice videos throughout. The only question is, do you think your business is ready for it?
Here at Access To Media, we have incredible experience in managing digital advertising. If you think TikTok is right for you, we’d love to help! Reach out to us at any time so we can discuss the possibilities your business can take!