Could you guess the total U.S. CBD consumer sales from 2018?
*see bottom of blog post for answer
With CBD sales in the U.S. expected to exceed $1 billion by 2020 I think it’s safe to say that CBD oil is one of the most intriguing talked about topics among different industries right now. The cannabis extract is making its way into many shops and with that everyone is looking to advertise in this space – with that comes challenges. Or does it?
Know How To Navigate especially online since digital advertising can be the most difficult to overcome.
We don’t let this stop us! Digital advertising is a powerful marketing tool that everyone should take advantage of. Within this arena come the biggest social media platforms – Facebook, Instagram, and Google. These platforms, among many others, act as a great tool in driving traffic and leads to either a landing page or website, but with the tight restrictions that each platform presents it’s important to know how to get creative. With the DEA classifying CBD as a “dangerous product
” it’s unfortunate when this could potentially shut down any account advertising CBD products. With that said, there are solutions for CBD oil brands other than just trying to work around the red tape.
One Key To Success is to partner with influencers. With their large dedicated audiences this allows you to hyper-target without the need for paid ads. Influencers are looked at for product/service recommendations and are able to convey your brands story within a way that resonates. Creating a strong brand identity will be extremely important! When marketing as well we want to focus and emphasize on the lifestyle that comes along with your product(s) and create something that will convey that and come to life with beautiful creative. Our talented Digital Team here at Access To Media has lots of experience in creating dynamic content that will make you stand out! If you’re looking for a reliable way to increase brand visibility and reach potential customers on social media, influencer marketing may be right for you to help grow your CBD oil business.
* In 2018, the United States saw 512.7 million dollars in consumer sales with a projected 813.2 million for 2019.