Influencer Marketing

Influencer marketing has been gaining popularity over the last few years. But what is influencer marketing and how can you use it to help grow your business? Influencer marketing is a form of word-of-mouth marketing using key leaders to spread your brands’ message.

Influencer marketing is being widely used by all different types of brands. According to a survey by Mediakix, “In 2019, 17% of companies spent over half their marketing budget on influencers, and 90% of all marketers say their ROI from influencer marketing is comparable to or better than other marketing channels.” With social distancing taking place over the next month, many people are on social media more often browsing on Instagram, Facebook, and Tik Tok. Influencers can put your brand in the eyes of more people than usual.

In this article, we bring you the 4 reasons why you should try influencer marketing!

Brand Awareness:

Influencers have access to a large audience which can increase the visibility of your brand. This form of marketing is quickly becoming the most widely-used channel in the industry. Instagram has over 1 billion active users! Influencers have amassed a huge following because they understand their followers and what they want to see. Influencers create content that their audience will enjoy which establishes a bond and trust. When Influencers recommend products, their audience trusts them. Teens respond the best when it comes to influencer marketing. One study showed that 70% of teens trust influencers more than traditional celebrities.

Content Creation:

Social media influencers are the best in the business when it comes to pumping out content. They make highly engaging, quality content. This is content that you can use and post to your page when you work with the influencer. Influencers know their brands and know-how to connect to their followers and subscribers through the content they produce.

Build Relationships:

Influencers build relationships between a brand and its following. Influencers are the middle man that does all the heavy lifting for you. 49% of consumers depend on influencer recommendations. “According to a Tomson study, businesses earn $6.50 for each dollar spent on influencers with the top 13% earning $20 or more” (Influencer Marketing Hub, 2018). These influencers can start the conversation for you. This is especially effective when your company is releasing a new product as sneak peeks are a great way to build an audience before your product is even released.

Grow Your Social Following:

Always request to tag your brand page when using influencer collaborations. This way the posts will be linked back to your brand and your social media platforms can grow their following. Once you grow your following you can start growing your following through contests.

Think Influencer Marketing is perfect for your company? Contact us today at Access To Media so our experienced team can move you in the right direction in growing your company!