Why Contests Are Important

Contests are important and should be a part of your marketing strategy. They are great ways to improve your following count on social media, engage your audience and collect data on your customers.

Here are some reasons why contests might be the answer you are looking for to grow your business.

Increase Follower Count:

Contests offer an easy way to quickly build your followers in a matter of weeks. Quick enter to win contests are the best contests to use for quickly gaining followers. Here at Access To Media, we’ve seen clients gain hundreds of followers within weeks because of contests. Hosting contests such as a “tag your friends to win” is a quick way to have your consumers do your marketing for you. Your followers will tag their friends and spread your brand image for you. “Follow to win” contests are also a great way to increase your number of followers quickly.

Generate Content:

User-generated content is a great way to get your message or product to lots of people quickly. One day to receive user-generated content is through contests. One hurdle lots of companies struggle with is getting people to share their positive experiences about their product or service. With contests after purchase, it generates sales and lets people share their positive experiences about the company. One way many different companies do this is to include a card or sticker in the box. They then ask the consumer to share a picture of the product and use a specific hashtag or tag them and they will pick a winner once a month on their page. This encourages people to follow your account, rewards them for purchasing your products, and lets your consumers generate content for you to spread your message.

Engage Your Audience:

Contests are meant to engage your audience and start a conversation among your followers. They can share their opinion, tag their friends, and generate content. Interacting with your followers is important that they stay following you and encourage your friends to do so as well. Contests can be a great way to start a conversation. One-way companies do this is by asking their consumer’s opinions. This is usually a “vote contest” where consumers can choose their favorite, product, name, etc. Once they vote they will be entered into a raffle drawing for a prize. This can always stir up lots of comments from those sharing their opinions in the comments section and encourages people to share the contest with their friends.

Collect Data:

Contests are a great way to collect data to find out who is buying or interested in your products or services. You can always learn more about your consumers with contests by having them fill out a short form. Businesses can collect data about where consumers heard about your promotion, their favorite product of yours, age, location, and interests. You can use the information you gather during these contests in retargeting campaigns as well. Retargeting campaigns, or remarketing, is a way that companies can keep their brand in front of bounced traffic after they leave your website. These campaigns are used to reach users who don’t convert right away, and are a great way to collect that data so you can recapture conversions.

Contests are a great way to connect your brand with consumers who are interested in your product. They can generate content, increase your followers, help you collect data, and are a great way to engage your audience, and can be extremely effective for your social media strategy. How has your experience been with contests? Leave a comment and let us know.

Our Team at Access To Media has helped a generous amount of our clients with successful contests and we can help you too! Contact us today to see all of the options we offer!